Signal & Soil
Product leader, economist, writer — finding signal in the noise, roots in the garden.
About
I'm a Senior Product Manager at Google, where I've led product work across Cloud, YouTube, and Search Ads. Before that, I helped shape Adobe's Marketing Cloud. I hold an MBA from MIT Sloan and a BA in Economics & Psychology from Williams College, where I studied on a full scholarship and graduated on the Dean's List.
My career sits at the intersection of markets, technology, and human behavior — a space I've explored as an Analytical Litigation Consultant, a Senior Analyst at the Analysis Group, and a Co-Lead of the MIT Hyperloop Team.
Off-screen, you'll find me in a garden in San Francisco or wandering through the botanical terraces of Dushanbe — listening to an audiobook, thinking about AGI, and remembering that the best products, like the best gardens, take patient, iterative care.
"Enterprise software should be made for people. This sounds obvious — but often it's not."
— Adobe Experience League, 2021
Career
From the trading floors of Barclays to the product rooms of Google — each role a new language to learn.
Full Resume →2018 — Present
Senior Product Manager — Cloud · YouTube · Search Ads
Leading cross-functional teams across Google's most strategic advertising and cloud products. Working at the intersection of AI, video, and search monetization to build products used by billions.
2015 — 2018
Adobe
Senior Product Manager — Marketing Cloud (Campaign)
Developed the CARE framework for customer-first enterprise product development. Led adoption of Adobe Campaign's Control Panel microservice, building globally-scaled products with Fortune 500 partners.
2016 — 2018
MIT Sloan
MBA · Co-Lead, MIT Hyperloop Team · President, MIT Tech Conference
Led a 20+ person team organizing the 2017 MIT Technology Conference. Co-led the MIT Hyperloop business team at the cutting edge of transportation innovation.
2013 — 2015
Analysis Group
Senior Analyst — Analytical Litigation Consulting
Applied econometric modeling and data analysis to complex litigation matters across industries, presenting findings to senior counsel at leading US law firms.
2012 — 2013
Barclays Investment Bank
Analyst
Financial analysis and modeling within one of the world's leading investment banking divisions.
Earlier
Williams College · USAID
BA Economics & Psychology — Dean's List · Full Scholarship
Graduated with honors in Economics and Psychology. Additional early-career experience with USAID supporting development work aligned with international economics training.
Writing
Product Philosophy
When we launched Adobe Campaign's Control Panel with just a handful of features, our team realized something fundamental: the best enterprise products aren't measured in feature counts — they're measured in friction removed. A framework for putting customer experience first in every build decision.
Read essayAI & Product
Incentive structures, externalities, and market design have been reshaping AI products all along — we just haven't called them that.
ReadCareer
Lessons from teaching thousands of PM candidates at Udacity — and what separates the candidates who get offers.
ReadExpertise
Building intelligent products at Google across Search Ads, YouTube, and Cloud. Teaching AI Product Management at Udacity. GenAI strategy, automation, and video advertising.
∑Econometric modeling, litigation analytics, market design. From Williams' Economics & Psychology to MIT's quantitative rigor — data tells stories that drive real decisions.
σDeep roots in Marketing Cloud (Adobe Campaign), growth analytics, e-commerce, and performance advertising. CARE framework for customer-first product development.
%AI PM Educator at Udacity. Guest Lecturer at Williams College. President, MIT Technology Conference. Co-Lead, MIT Hyperloop Team. Building the next generation of product leaders.
∞Education & Teaching
Udacity
Teaching aspiring PMs to build, train, and deploy AI solutions that create real business value. Course rated 4.6/5 across thousands of learners.
Williams College
Returning to where it all began. Lecturing on the bridge between economic theory and modern technology product work.
Product School
PM interview workshops, strategy sessions, and talks on data-driven product development with a global PM community.
Connect
Whether you're building a product team, writing about AI, teaching economics, or just want to talk about the gardens of Hong Kong — find me here.