Most Recent
Product & Strategy
Bouquet Thinking and Garden Thinking
A bouquet is made in an afternoon; a garden can only be kept, week after week, through weather nobody consulted you about. Two modes of building products — the arranged moment and the living system — told through pruning, ambition, and the strip of land nobody wanted.
Read the essay →Worth Revisiting
AI & Product
The Wrong Daffodil
Raters arrive with a mental image of what a good output should be — shaped by their perception of your product. When the actual output arrives, they measure it against that image, find it wanting, and flag it as failure. That is a calibration problem, not a quality problem.
Read now →Garden Notebook
What it grew into
Dahlias
No Good for a Vase
Skip the pinch and you get the tallest plant in the bed for a few weeks, then nothing worth cutting for the rest of the season. The cost of shipping the unpinched plant.
Daffodils
Three, Not One
Every rater pictures a different daffodil. The bed only makes sense once you plant more than one kind.
Foxglove
Blind Blooms
All the growth, all the confidence, and not a single flower. The plant equivalent of a demo that looks finished and isn't.
Recently Potted
Not yet in bloom
Ideas already seeded, the season decides when they bloom.
Reading List
Books I often recommend
Not ranked — the ones I revisit, recommend, and reference often. Negotiation, markets, design, psychology: different nodes in the same home library where I find inspiration outside the garden.
